Welcome to the Popup Shop!

Discover the Best of Beauty winners from CoverGirl, Gillette Venus, Olay, Pantene, Secret, and more—and find out why our editors love them. Plus, check out this year's most gorgeous celebrity hair and makeup looks and learn how to re-create them yourself with expert tricks, product picks, and how-to videos. Oh, and did we mention we’re giving away a ton of Free Stuff? Have fun playing, shopping, and winning in our new Pop-Up Shop!

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2013 Best Looks

Gorgeous winged liner. Vibrant hot pink lips. Cool braids. And lashes out to there. Allure's editors staked out countless red carpets to bring you the most inspiring celebrity hair and makeup looks of the year—and all the essential details on how to make them your own.

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User Reviews

Want to know what thousands of hard-core beauty addicts have to say about Allure's Best of Beauty, Readers' Choice, and Breakthrough winners? Check out our User Reviews—and if you've got something to say yourself, write your own review!

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Pop Quiz

Which singer turned a Pantene slogan into a song lyric? And who was the original CoverGirl? Put your pop-culture IQ to the test with this P&G Beauty trivia quiz. After you get your score, enter for your chance to win one of 20 soap.com gift cards—worth $100 each—that you can spend on your favorite beauty loot.

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Trend Videos

Time for some serious beauty inspiration! Allure's editors go backstage every season at the top runway shows—Dolce & Gabbana, Gucci, Lanvin, Prada, Dior, and more—to pick the best trends in hair and makeup. Check out our editors' ten all-time favorite looks that they'll be wearing this fall.

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